Creating and managing multiple YouTube channels can accept up a lot of time and energy. But it'southward worth it if you desire to make a splash on the most pop online platform amid US adults.

Pew Research Center YouTube statistics
Source: Pew Research Center

It also boasts a whopping two billion in monthly online users.

What'southward this mean? Multiple YouTube channels can assistance expand your attain and brand sensation (if you do information technology right).

Below are the accented best means to manage multiple YouTube channels under ane business relationship.

Bonus: Download the free thirty-day program to grow your YouTube following fast , a daily workbook of challenges that volition help you kickstart your Youtube channel growth and rails your success. Get real results after ane month.

Can you have multiple YouTube channels?

Yes, you can have multiple YouTube channels!

(I mean, we wouldn't be writing this article if you couldn't, right?)

It used to be that if you wanted to create multiple YouTube channels, you needed to create a split YouTube business relationship for each 1. Y'all can nevertheless practise that. But it's an unnecessary and unproductive apply of your time.

Thankfully, YouTube now allows you to create channels with your current YouTube/Google account. When y'all create these new channels, you create something called a Brand Account linked to your personal account.

Should yous have multiple YouTube channels?

You might be wondering, "Is having multiple YouTube channels actually worth it?"

The answer: It depends!

For instance, if you lot're a smaller brand that focuses on i specific type of topic—say home workouts—you lot could practise merely fine having a single YouTube aqueduct that offers videos of workout regiments, fitness tips, and nutritional advice.

However, if your brand encompasses a wide range of verticals and you take a large existing audience, you might desire to consider creating multiple channels.

One good example of this comes from Buzzfeed. Since they're a massive media company, they also have an every bit massive audience. Their audience turns to them for videos of all stripes from cooking videos, to production reviews, to even ghost hunting.

Instead of keeping all those different video types underneath ane business relationship, they create separate channels for them.

There are a few reasons for this:

  • Easy searchability. If yous LOVE Buzzfeed'southward cooking videos, you lot desire to be able to find them easily and not get distracted by other content types like product reviews. A specific aqueduct caters to that.
  • Better for the brand. Buzzfeed also has specific brand verticals—each with their ain unique target user. A separate YouTube channel for each vertical can help support that brand by focusing on that target audience.
  • Different voices/tones. You might have 2 dissimilar video serial whose goals are completely dissever from one another (east.chiliad. how to guide vs a daily vlog). If that's the case, it might just make more than sense to create a split up aqueduct for your daily vlog.
  • Large audience. If your audition is big enough (more than than x,000 subscribers) a separate channel just makes sense if you have unlike video types like Buzzfeed does.

If you detect that this is the example for you, then y'all should definitely create multiple YouTube channels. If you're simply starting out and building your starting time few hundred subscribes, stick to 1 aqueduct for now.

How to create multiple YouTube channels

Before nosotros practise annihilation, yous demand to make sure you take a Google account. This allows you to sign into YouTube.

Create one here if you don't have 1.

One time you exercise that, y'all tin now create multiple YouTube channels with the Aqueduct Switcher tool. Hither's how it works.

Step one: Become to your channels list hither. Information technology'll have all of the channels under your account. Yous should have only one for at present.

Step two: Click Create a new channel.

Create a new YouTube channel

Step 3: You'll at present be able to create a new Make Business relationship. Cull a name for what you'd like the channel to be. Then click Create.

Create a Brand Account

Voila! Y'all've just created a brand new YouTube channel. You'll at present be able to upload videos, customize, and view the analytics of this channel.

How to add together multiple users to manage your YouTube channel

Of class you might want to add together multiple users onto your YouTube channel. This is perfect if you lot have a squad managing your make's business relationship.

As of May 2020, you can only add multiple people to manage a Brand Account. The upside here is that they don't need a new username and password to access the account when logging in.

Just follow these directions:

Step 1: Make sure you lot're signed in as the owner of the Brand Account. And then click on your avatar in the top correct and choose Switch Accounts.

Switch accounts

Choose the Make Account you'd like to add multiple managers to.

Step two: In the settings, go to Your Aqueduct.

Your Channel YouTube settings

So click on Settings on the left side bar.

YouTube settings left side bar

Step 3: Under Your YouTube channel is a section that reads Aqueduct managers. Click on Add together or remove director(s) next to information technology.

Channel managers add or remove manager(s)

Step four: In the Brand Account details menu, click on the blue Manage Permissions push.

Brand Account details Manage Permissions

At this indicate, Google might have you lot verify your account. In one case y'all exercise, the Manage Permissions button volition bring up this window.

Click on the Invite new users button in the top right.

Invite new users button

Step 4: Type in the email addresses of whatever and all users who you'd similar to have access to this account. You may too choose between three different roles for them:

  • Possessor. These users take about control over the account. They may also give permission to others to manage the account, delete the account, and remove other owners.
  • Managing director. These users will be able to use specific Google services for the business relationship like posting videos and photos.
  • Communications manager. They tin can practise the same every bit managers but can't actually utilise YouTube.

Cull which level of access y'all'd like for your users.

Footstep 5: Click on Invite. And you're washed! Those users will receive an invite to participate in managing the business relationship.

How to delete multiple youtube channels

Sometimes things go wrong. Peradventure you overestimated the popularity of a channel thought. Maybe the channel no longer aligns with brand goals.

No matter the case, you're going to have to delete the YouTube aqueduct.

Luckily doing so is a cinch and mostly painless.

(I say mostly because it'southward your hard work you're deleting after all!)

Just follow these instructions:

Step one: Become to your channel settings by clicking on your profile icon in the top right of the YouTube homepage. Click Settings.

Pace 2: On the right sidebar, click on Avant-garde settings.

YouTube advanced settings

Footstep 3: In the Advanced settings window, click on Delete channel beneath.

Advanced settings delete channel

This will give you the opportunity to either hibernate your content or permanently delete your content. Hiding your content volition hide all content from your YouTube channel temporarily. This means things similar your videos, likes, subscribes, and channel name will exist made individual. Plus all comments will exist deleted permanently.

Permanently deleting your content volition delete all of the content in the channel plus the channel itself forever. So make certain it's what you want to do.

Once you select permanently delete click on delete my content.

And that's it!

Bonus: Download the complimentary 30-day programme to grow your YouTube post-obit fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Go existent results later one month.

Get the free guide right now!

Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audition loves, you'll need the right tactics.

Below are just a few ways you can create a cracking YouTube aqueduct.

one. Have a solid visual identity

Quick: What are the brand colors for Coca-Cola? What's the logo for McDonald's? Or Nike?

Chances are you know the answer to all these questions. That's because all these brands take a stiff visual identity.

Much like your brand, your YouTube aqueduct should take a stiff visual identity also. This helps you channel look polished, and helps with creating brand awareness.

Be sure to add together a channel icon that represents your brand such as a logo. Yous'll also want a nice imprint image too.

But make sure that yous stay in line with YouTube's image dimensions to avert your photo looking weirdly cropped or stretched.

ii. Write a adept channel description

Your channel description tells new and potential subscribers exactly who you are. Then it's of import that you lot give them the necessary information that'll make them want to hit that subscribe push.

Front-load crucial bits of data outset, and be sure to include the relevant keywords to make your YouTube channel more searchable.

If you need help writing one, exist sure to check out our article on how to write the best YouTube description to help.

three. Post on a consistent schedule

Your audition craves content. Not simply that, but they besides crave knowing when the content will come out.

The consistency helps your audience know when to come up back for more than. So it's very important you create and keep to a proficient content publishing schedule.

Plan to publish at the same fourth dimension each day, calendar week, or calendar month.

(or even your yeeeaaarrrrs)

3 tools to help you manage multiple YouTube channels

Need some good tools to help you lot manage your multiple YouTube channels? We've got your back.

1. Hootsuite

Hootsuite is an all encompassing platform for all your social media direction needs.

The all-time part: It has a built-in tool that allows you to schedule videos to exist published across multiple YouTube channels.

The platform's congenital in analytics dashboard allows you to keep a close centre on the YouTube metrics that matter almost to your make. Information technology as well has a built-in sentiment tool that lets you lot track how audiences are feeling near your brand in existent time.

It creates comprehensive reports for you and your team too. This allows you to encounter what to better and so you lot get the best ROI from your marketing budget.

You lot can also respond to and manage comments on your videos from within the Hootsuite dashboard.

To get started for costless, cheque out our plans folio here.

ii. TubeBuddy

TubeBuddy is a free browser extension that performs a boatload of handy tasks like:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Perhaps the biggest boon is its testing tool that allows you lot to A/B test and optimize things like your video's titles, thumbnails, and descriptions.

TubeBuddy too takes care of scheduling videos, which is very nice for marketers who don't want to scramble every week playing catch upward with a content calendar.

The platform starts for free, but if you want to add together more than i aqueduct it is going to cost you more for the licensing.

three. YouTube Studio

Android

iOS

YouTube Studio is YouTube's official app for content creators—and it'due south a must download for any marketer.

It allows yous to come across everything that you'd normally see on your YouTube Studio dashboard, but from the comfort of your own phone. Things like analytics, scheduling, comments, and likes can now be observed and responded to in existent time.

Plus it also allows you lot to switch easily between channels in just four piece of cake steps.

The app is completely free. All you need is a YouTube business relationship to get started.

With Hootsuite, yous can easily upload, schedule, and promote your YouTube aqueduct and videos across multiple social networks. Effort it free today.

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